With all the challenges that entrepreneurs face, why complicate things by making your business idea hard to explain?
I saw a wonderful example of this principle on Monday when five teams of my "Foundations of Entrepreneurial Management" students at Babson College tried to convince their skeptical classmates to buy from their businesses.
Before getting into the details of which idea virtually sold itself and the one that seemed to be a near-impossible proposition, I'll point out that an easy-to-sell business idea runs the risk of also being easy to copy -- which could be a problem.
